Research and discovery
Understand your goals, users and market.
DESIGN
User-centred design, a distinctive visual direction and a consistent component system.
DESIGN PROCESS→HOW I WORK
Understand your goals, users and market.
Wireframes, user journeys and visual layouts shaped around usability.
Review an interactive prototype before implementation.
Receive the design files and guidance needed for development.
Support is available after launch for refinement and optimisation.
DESIGNED FOR YOUR USERS
Good web design makes the next step clear: finding information, making an enquiry or using a service on mobile. UI brings the visual system together; UX defines the journey and task flow. I plan both around your audience, with responsive behaviour and accessibility in mind.
Site structure, user journeys and content hierarchy that make important information easy to find.
Typography, colours, components and visual emphasis in one coherent system that fits your brand.
Responsive layouts, readable contrast, keyboard navigation and understandable interface feedback.
Reusable components, interaction states and clear design files help reduce ambiguity during implementation.
UX focuses on task flow and usability. UI focuses on the elements and visual system people interact with. They work together throughout the design process.
Yes. After reviewing the current issues, I can recommend a targeted refresh or a full redesign.
Design cannot guarantee rankings. Usability, mobile layouts and clear content structure support the visitor experience and the technical quality of your site.
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